Don't be Boring

WHAT WE DO

SPEAKING & WORKSHOPS

Spreading the word of Innovation, Design and PLAY.

Voted 100 best speakers in Sweden 2024. Represented by top speaking agency in Scandinavia ATHENAS

Lectures on:

  • Innovation Culture, Play, Design Leadership
  • Moderating and Conferencier
  • Large Scale Creative Workshops.

"Magnus was better than Reeperbahn" - ELU - Hamburg Workshop

CULTURE, STRATEGY & ORGANISATION

With more than a decade of experience building creative cultures and running design teams we have sharpened the needed skills and tools.

Contact us if you need help building world class:


  • Creative Cultures
  • Innovation and Product Development Processes
  • Design Organisations
  • Business Cases for new Innovations & Products

INDUSTRIAL DESIGN

We can drive your products from untapped potential to global success. Our track record spans Furniture, Medical, Consumer Electronics, Audio, Toys, Interiors, Fair Experiences and Lighting


  • User Research
  • Industrial Design
  • Interior and Experience Design
  • Project Management
  • Visualization/Animations
  • CAD/Surfacing

PLAY KNOWLEDGE

We have a deep understanding and long experience of the world of kids and toys. We know how understanding PLAY can be used both as a strategical advantage and tool.

We understand how PLAY is using the same brain functions as Innovation and how to use it as an powerful conduit to create better and more fun experiences.

We know how to research and develop PLAY experiences and products - from needs and trends to finished product. And we know how to drive larger teams to reach the finish line.

ABOUT

SWEN is a design agency in Klagshamn, Sweden, with 40 years of combined experience.


We design Playful products, Creative Organisations and Engaging Lectures & Workshops

PROJECTS

SIGMA 
Head Judge and Content


Experts of Tomorrow is an Innovation Competition for Middle Schoolers.

KREAFUNK
Industrial Design


AOwl is a Bluetooth Audio Sculpture for your home that also brings great sound.

Brizley
Fair Stand Design


Created for the Stockholm Furniture Fair 2025 as a stand out experience.

Mattel
Play Concept Design


Concept Exploration for Mattel Construx portfolio. Strategic Partnerships

DESIGN MATTERS 3.0 
Business & Product Design


Cross Industry EU project to connect Creatives and Small Swedish Industry

LEMMEL COFFEE
Art


LEMMEL Coffee is a punk coffee brand from Gällivare in Northern Sweden

IKEA
Power Adapter


Clever Best selling Power and USB adapter for your desk or corners

Athenas
Keynotes & Speaches


Voted 100 best speakers in Sweden 2024

GBTA, IKEA, Brizley, CF Möller, Ericsson...

JAWS 
Industrial Design, Viz & UX


Product, UX and Business Case development of Dental Implant (VIDEO)

DUERITY
Industrial Design, Vizualisation


Tinnitus aid creating white noise to help with CBT treatments 

IKEA
Playful Strategy 


Playfulness Strategy Implementation, Tools and Workshops

Forscent
Founder & CDO


StartUp in Wild Life Deterrent. Founding partner. Design and Business